Helvetica

Helvetica

Helvetica

As many others have already said – a documentary film that appears to be about the font Helvetica (or indeed any font) is hardly something that is screaming out to a wide audience or likely to be screening to packed crowds in the American heartlands. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. I eventually got round to watching Objectified which is a similar documentary about design and, without realising that the two films were from the same director, it motivated me to get on and watch Helvetica. Like Objectified I found that the film did a great job of laying out the topic in a clear and accessible manner. It builds a very effective and engaging discussion on the font in particular but also the wider arena of graphic design and typefaces that are all around us. The structure of the film is the foundation that makes it work – it doesn't jump into the deep end of the topic and it manages to be suitable for the casual viewer (which I am) while also avoiding being patronising to those that work in this sector. This is the groundwork and it is well built on by the selection and use of a very good collection of designers and experts in the field – almost all of whom are passionate, well spoken, interesting and, most importantly, not "up themselves" or self-important in the way that some of those in design or art can be. These talking heads help the film maintain an open, accessible approach while the visual design and packaging of the film itself keeps everything lively for the eye and the ear as well – never going into the realm of a dry academic approach to the topic. So yes, Helvetica may sound like it is going to be a very niche film and as much fun as a holiday slideshow from a dull uncle but it is actually light, accessible and engaging due to the structure and design of the film and a great selection of contributors.

In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" Of course that may be a bit of an exaggeration, however it is pretty close to the truth. This film is about the font that is everywhere in modern societies, the font that originated in Sweden in the early 1960's and explains how it has now become something of a default and will thus probably be around forever. An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. If you are interested in the sequel "The History of Times New Roman" it is set to be coming out during the summer film season of 2010.

I do not interact with different fonts on a daily basis, however, I do appreciate good typography. This film was a good introduction in to the most important typeface in todays society. The film follows the timeline of the font, from it's inception 50 years ago, through a rebellion period and emerging as the 'defecto' font in everyday society (whether you realise it or not!). I felt some parts of the film put too much emphasis on the importance of the font in relation to globalisation, commercialism and politics – even relating the font to the Vietnam war and the current invasion of Iraq. However, the segments by Erik Spiekermann, Experimental Jetset and Michael C. Place were interesting and educational without being pretentious. The film is well shot and the cinematography of the stills which artfully reveal the use of the font all around us are beautiful.

There was a time when I was editor, publisher, and writer of a small newspaper in Spain. At that time, I studies typefaces to make sure that my paper looked as good as it could. In light of that I was interested in this documentary about the most popular typeface designed. Helvetica has been around 50 years, and is the "default" type according to Erik Spiekermann, who really gives an exciting discussion of the type. Many others chime in on the pros and cons of Helvetica. It is a fascinating journey into design. Exploring where we have been and where we are going in even the simple areas of life helps us understand who we are.

The maker wanted to so something new, something different. And it is so nice that the employer allowed this experiment. And that is about it. Maybe if the whole thing would have been 20-35 minutes long it would have been wonderful. But there is way too much space filler. So either that is bad planning by shooting too little or somebody was too attached to the footage that nothing could be dumped. Amusingly the story has no apparent structure, yet there is a clear and conventional ending. And the interviews seem to be thrown in as some of the speakers are against Helvetica usage, while most are in favor, but the selection criteria is not obvious to me. One argument this is plain bad work: there is a lot of talk of design, yet there are lots of pictures sliding in with logos written in Helvetica. This all looks like a silly advert from the 1980s. The purpose seems to be something along the lines of "you have to be initiated in order to see it". Still, I had a good laugh with the German designer calling the Swiss militarists (german joke, I know) and telling with a straight face how he is always late, one year late, but to the second. Bottom line: if you are curious about Helvetica and have two hours to waste, knock yourself out. Otherwise, this is a total waste of time. Contact me with Questions, Comments or Suggestions ryitfork @ bitmail.ch

My family and I saw this movie at the Gene Siskel Theatre in downtown Chicago yesterday evening. Being the geek I am, when I first heard the title, I was there! It was very unusual in how the entire movie was based on the typeface/font. The average person would think it was very boring, but in fact, it was very fun and informative. It was by far, the most NOT-boring documentary i've ever seen. The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business" Overall, this was an excellent movie! I would definitely see it again!

Simply a fascinating trip into the world of design and design history, and how one movement rose up, essentially saying that "you can have a certain apparent uniformity of font and design," i.e. Helvetica font and its clean modern atmosphere, but that supposedly "lockstep" appearance can in fact carry a vastly wide range of ideas, emotions, etc. Others rose up and say "no, dammit, design should be free and expressive and part of the message, and that tyranny of modern fonts represents real conformity." The documentary not only takes you into those ideas, but also in its production values and its visual expression, practices exactly what it is talking about. Great documentary, gets your mind going.

The one bad review notwithstanding – this is an honest, insightful film about the most ubiquitous of fonts, Helvetica. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. Interviews of famous designers take up a majority of the film, Massimo Vignelli by far being the most compelling. Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. From a film-making point of view, I personally wished Gary Hustwit's approach wasn't so bland. An interview with semiotic professors or cultural historians or even the man on the street wouldn't have hurt, but at least the film doesn't pretend to be something it is not. Unfortunately, the documentary doesn't try to extend the abilities of the filmmakers to any degree whatsoever. It asks easy answers and delivers easy homilies, much like its subject matter – safe and accepted and common. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. Is Helvetica the greatest font every designed? No, absolutely not. Is it the one of the most influential? Undoubtedly. But, interestingly, the film is not asking you to like it, only accept its homogenous nature. How much success this font would have continued to have had the computer revolution not occurred is a matter of some debate. That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. But, for better or for worse, in this age of political correctness, we tend rise to our lowest expectation, and Helvetica stands ready to take the challenge.