Brandy Hellville & the Cult of Fast Fashion

Brandy Hellville & the Cult of Fast Fashion

Brandy Hellville & the Cult of Fast Fashion

Brandy Hellville & the Cult of Fast Fashion

I don't usually write reviews on here, but as a father with teenage daughters, this felt important. A lot of reviews on here are complaining about nonsense. This is an eye opening documentary. Everyone needs to see this to understand that the price of the clothes that we wear is so much more than what's on the price tag. This should be required viewing for all teenagers. As a high school teacher, I have seen firsthand how detrimental the mentalities that fast fashion push are to our young people. This is important filmmaking. The pacing is compelling, the interviews are enlightening, and the overall message is everything a documentary should be: sobering and ultimately helpful. Do yourself a favor and watch.

The negative reviews are over the top. I found this to be an insightful documentary. I'm glad they didn't censure or coach any of the girls who were interviewed... they were fully themselves. Any complaints that the girls were annoying... is honestly stupid to say here in a review. That's your personal opinion about real people who were not scripted... this is not a fictional movie. This is about a fairly controversial clothing brand that's geared toward teenage girls... not about underpaid librarians or something... Get a grip. I very much appreciated and enjoyed this documentary. I had no idea about Brandy Melville previously. I will gladly discourage my niece from ever shopping there, too. The CEO is a toxic pig.

There wasn't a need for this. Clothes are cheap and disposable but everyone in this is or was totally on board for it. Until they weren't a part of it. This wants to be "White Hot: Abercrombie" from two years ago so bad you can taste it. Old guys make tasteless and wildly inappropriate jokes on a private text chain- shocking to no one. People are hired and fired based on surface level appearance- live by the sword die by the sword. This is a faux doc for the self obsessed that parades out a pastiche of green concern for the earth, or something. None of these people care even a little bit. Nothing new and nothing even remotely surprising to be had here.

To sum up it's very, very, boring... This isn't really about Brandy Melville and there isn't any investigation or journalism. It was clever, in a morally corrupt kind of way to use the positive Brandy Melville Brand to promote a film that is negative about Brandy Melville. This method show the depth of personality of the director/authors. I'm sad for their parents. To be generous this is a super boring waste of time. It drones on repeating itself over and over and over again... The movie can be summed up in 4 words: Retail consumption is bad. Imagine making the most generic and thoughtless statements like everything potentially bad about clothing, business, and teenagers. Said in a sad boring un thought-provoking mentally corrupt kind of way.

The tired phrase "Keep moving folks there's nothing here to see " is for once appropriate in regards to Brandy Hellville. This farce of a documentary about teen girls obsession with the clothing brand Brandy Melville does more to promote the brand than disgrace it. Brandy Melvile cleverly became a fashion phenomenon by marketing to teenage girls as do many others but BM didn't hide the fact that their main target was tall thin pretty white girls and shunned the other demographics. The documentary tries to make the company look nefarious but fails to make a legitimate case. The doc briefly touches on the fact that the fast fashion industry creates mountains of waste that ends up getting shipped to 3rd world countries, this would of made for a much better documentary than the 90 minutes of thin pretty white girls complaining that they think they were exploited.... The Irony.

The tired phrase "Keep moving folks there's nothing here to see " is for once appropriate in regards to Brandy Hellville. This farce of a documentary about teen girls obsession with the clothing brand Brandy Wellville does more to promote the brand than disgrace it. Brandy Wellvile cleverly became a fashion phenomenon by marketing to teenage girls as do many others but BW didn't hide the fact that their main target was tall thin pretty white girls and shunned the other demographics. The documentary tries to make the company look nefarious but fails to make a legitimate case. The doc briefly touches on the fact that the fast fashion industry creates mountains of waste that ends up getting shipped to 3rd world countries, this would of made for a much better documentary than the 90 minutes of thin pretty white girls complaining that they think they were exploited.... The Irony.

Corporations preying on young women and their desire to be trendy, resulting in Chinese sweat shops in Italy of all places, massive dumping grounds and water pollution via microplastics, and throw in corporate racism, sexual abuse, and antisemitism. The show exposed a lot more than I was expecting and the massive global impact these corporate practices have. I thoroughly enjoyed the narrative flow of the documentary and how it guides the viewer from a start that seems like a fairly innocuous new brand with unusual marketing practices with an all Instagram marketing strategy and largely self taken photos by eager young customers. Certainly not a trivial problem and it is negatively impacting 10s of thousands if not 100s of thousands of people globally. The folks giving poor reviews clearly didn't watch the entire movie.